# Bronto

> Bronto is the intelligent telemetry datastore. Ingest any format (logs, traces, metrics), retain 12 months always-hot, search terabytes in sub-seconds, and troubleshoot with AI. One transparent ingestion-based price.

Full content for LLMs: [llms-full.txt](https://bronto.io/llms-full.txt) — complete platform overview, pricing, competitor comparisons, and FAQ in a single markdown file.

## About Bronto

Bronto is a purpose-built logs, traces, and metrics platform for the AI era. It centralizes telemetry in a single datastore with 12 months of always-hot retention, sub-second search at petabyte scale, AI-native log parsing, a hosted MCP server for agent access, and one transparent ingestion-based price ($0.10/GB ingested).

- App: https://app.eu.bronto.io
- Free trial: https://app.eu.bronto.io/signup
- Docs: https://docs.bronto.io
- Status: https://status.bronto.io

## Platform

- [Telemetry Observability](https://bronto.io/platform/telemetry-observability): Unified logs, metrics, and traces with 12-month always-hot retention and sub-second search. Schema-agnostic ingestion, AI-powered parsing, single query layer.
- [Agentic Observability](https://bronto.io/platform/agentic-observability): Observability built for AI agents and LLM-powered applications. Full traces of agent reasoning, tool calls, prompts, completions, evaluations, token usage, and cost.

## Product

- [Pricing](https://bronto.io/pricing): Transparent ingestion-based pricing starting at $0.10/GB. No per-host, per-seat, indexing, custom-metric, archive, or rehydration fees. 12-month always-hot retention included on every plan.
- [Security](https://bronto.io/security): SOC 2 Type II, ISO 27001, GDPR, CCPA, PCI-DSS aligned. TLS 1.2+ in transit, AES-256 at rest, tenant isolation, SSO/SAML, RBAC, MFA, EU/US data residency.
- [Release Notes](https://bronto.io/release-notes): Latest product updates and improvements, published regularly.

## Compare Bronto

Detailed competitive battlecards covering pricing model, retention defaults, search performance, and feature parity.

- [Bronto vs Datadog](https://bronto.io/compare/datadog): Replace Datadog Logs to escape per-host + per-GB ingest + per-GB indexed + custom-metric pricing. 12 months hot vs 15 days.
- [Bronto vs Splunk](https://bronto.io/compare/splunk): Modern alternative to Splunk's legacy ingestion-based pricing and infrastructure overhead.
- [Bronto vs New Relic](https://bronto.io/compare/new-relic): Skip the $99–$400/user/mo per-seat tax and CCU consumption model.
- [Bronto vs Elastic / ELK](https://bronto.io/compare/elastic): Search power of ELK without the cluster ops, tuning, or dedicated SRE time.
- [Bronto vs Sumo Logic](https://bronto.io/compare/sumo-logic): Replace credit-based pricing across logs/metrics/traces/storage with a single transparent number.
- [Bronto vs Logz.io](https://bronto.io/compare/logz-io): $0.10/GB and 12 months retention vs ~$0.92/GB and 7 days.
- [Bronto vs Grafana Loki](https://bronto.io/compare/grafana-loki): Full-fidelity indexing vs label-only indexing; keep Grafana dashboards.
- [Bronto vs AWS CloudWatch](https://bronto.io/compare/aws-cloudwatch): Multi-cloud, schema-agnostic, built-in tracing — no X-Ray bolt-on, no 15+ billing dimensions.
- [Bronto vs Legacy Tools](https://bronto.io/compare/bronto-vs-legacy-tools): Why the legacy observability stack is failing modern engineering teams.

## Customer Stories

- [Teamwork.com](https://bronto.io/customer-stories/teamwork-com): How Teamwork.com modernized observability with Bronto.
- [Nitro](https://bronto.io/customer-stories/nitro): How Bronto became a key part of Nitro's security toolkit.
- [Nasuni](https://bronto.io/customer-stories/nasuni): How Nasuni cut MTTR by 95% with Bronto.
- [Contentstack](https://bronto.io/customer-stories/contentstack): How Contentstack consolidated observability with Bronto.

## Articles (long-form guides)

- [Centralizing CDN logs](https://bronto.io/resources/articles/centralizing-cdn-logs): A guide to high-volume log management.
- [CDN log analytics](https://bronto.io/resources/articles/cdn-log-analytics): A guide to full-fidelity Fastly and Cloudflare logging.
- [The CDN observability consolidation guide](https://bronto.io/resources/articles/the-cdn-observability-consolidation-guide): Replace 5–8 tools with one logging layer.
- [CDN observability at edge scale](https://bronto.io/resources/articles/cdn-observability-at-edge-scale): Why full-fidelity logging requires a different architecture.
- [A framework for CDN logging total cost of ownership](https://bronto.io/resources/articles/cdn-logging-total-cost-of-ownership): TCO model for CDN log pipelines.
- [Querying CDN logs with AI](https://bronto.io/resources/articles/querying-cdn-logs-with-ai): What to expect from your logging platform.
- [ELK Stack TCO](https://bronto.io/resources/articles/elk-stack-tco-what-its-really-costing-you-to-self-manage): What self-managed ELK really costs.
- [Logging on AWS](https://bronto.io/resources/articles/logging-on-aws-when-cloudwatch-stops-being-enough): When CloudWatch stops being enough.

## Blog

Engineering, product, and observability deep-dives. Newest first.

### 2026

- [Building on Vercel? Your observability data now have a better home](https://bronto.io/blog/building-on-vercel-your-logs-now-have-a-better-home) — Apr 28, 2026
- [How To Use A2A to Access Multiple Data Stores](https://bronto.io/blog/how-to-use-a2a-to-access-multiple-data-stores) — Apr 27, 2026 (Series: Agent to Agent)
- [Bronto Tracing goes GA: investigate across all your traces and logs, never sample again](https://bronto.io/blog/bronto-tracing-goes-ga-investigate-across-all-your-traces-and-logs-never-sample-again) — Apr 21, 2026
- [How to use MCP agents to access multiple data stores](https://bronto.io/blog/how-to-use-mcp-agents-to-access-multiple-data-stores) — Apr 15, 2026 (Series: Agent to Agent)
- [Bronto Hosted MCP Server](https://bronto.io/blog/bronto-hosted-mcp-server) — Apr 1, 2026
- [Introduction to A2A and agent search](https://bronto.io/blog/introduction-to-a2a) — Mar 27, 2026 (Series: Agent to Agent)
- [Data Organization in Bronto: How We Keep Searches Fast Without Making You Think About It](https://bronto.io/blog/data-organization-in-bronto) — Mar 12, 2026
- [Bring your own (Telemetry) UI using Lovable & Bronto](https://bronto.io/blog/brontovibe) — Mar 4, 2026
- [Investigation Reports: When Monitors Get Smarter](https://bronto.io/blog/investigation-reports-when-monitors-get-smarter) — Jan 29, 2026
- [Linking Logs to Code: Introducing Statement IDs](https://bronto.io/blog/linking-logs-to-code) — Jan 22, 2026
- [Using Dashboard Filtering to Get Customer Usage in Seconds from TBs of Data](https://bronto.io/blog/dashboard-filtering-to-get-customer-usage) — Jan 8, 2026

### 2025

- [Bronto Raises $14M Seed Round and Introduces the World's Most Powerful Log Data Platform - Built for the AI Era](https://bronto.io/blog/announcing-our-14m-seed-fundraising) — Oct 21, 2025
- [Bronto Logging & Observability Best Practices](https://bronto.io/blog/logging-best-practices) — Nov 14, 2025
- [Your LLM Logs Deserve Better · Send Them to Bronto](https://bronto.io/blog/sending-logs-from-claude-code-to-bronto) — Nov 5, 2025
- [Why we ran an AI Sprint not an AI Hackathon](https://bronto.io/blog/why-we-ran-an-ai-sprint-not-an-ai-hackathon) — Oct 20, 2025
- [Building Dashboards with AI](https://bronto.io/blog/building-dashboards-with-ai) — Oct 10, 2025
- [Bronto MCP Server](https://bronto.io/blog/bronto-mcp-server) — Sept 22, 2025
- [Naming Is Hard… Except at Bronto](https://bronto.io/blog/naming-is-hard-except-at-bronto) — Sept 12, 2025
- [The 4L's of Logging - the New Standard for the AI era](https://bronto.io/blog/the-4ls-of-logging) — Aug 25, 2025
- [BrontoScope: AI-powered error investigations](https://bronto.io/blog/error-investigations-with-brontoscope) — Aug 12, 2025
- [Log Parsing with AI at Bronto](https://bronto.io/blog/log-parsing-with-ai) — July 30, 2025
- [Logging your AI events (from Ollama) in Bronto](https://bronto.io/blog/logging-events-from-ollama) — July 21, 2025
- [Benchmarking AWS Nova on Log Data: How It Compares to ChatGPT-3.5](https://bronto.io/blog/benchmarking-aws-nova) — July 9, 2025
- [The Log Management Cost Trap: Part III - Search](https://bronto.io/blog/cost-trap-search) — July 3, 2025 (Series: Log Management Cost Trap)
- [Introducing Bronto Labs: AI That Actually Solves Real Problems](https://bronto.io/blog/introducing-bronto-labs) — June 26, 2025
- [Why ClickHouse fails as a general-purpose logging solution](https://bronto.io/blog/why-clickhouse-fails) — June 10, 2025
- [Why is Bronto so fast at searching logs?](https://bronto.io/blog/why-is-bronto-so-fast) — June 3, 2025
- [The CDN Logging Crisis](https://bronto.io/blog/the-cdn-logging-crisis) — May 27, 2025
- [The Log Management Cost Trap: Part II - Storage](https://bronto.io/blog/cost-trap-storage) — May 20, 2025 (Series: Log Management Cost Trap)
- [Breaking Logging's Flywheel of Compromises](https://bronto.io/blog/breaking-the-flywheel-of-compromises) — May 11, 2025
- [KubeCon Europe: Where "Wow, that was fast!" became our unofficial tagline](https://bronto.io/blog/wow-that-was-fast) — Apr 15, 2025
- [The Log Management Cost Trap: Ingestion](https://bronto.io/blog/cost-trap-ingestion) — Apr 5, 2025 (Series: Log Management Cost Trap)
- [Bronto for Fastly: Real-time CDN logging that actually scales](https://bronto.io/blog/bronto-for-fastly)

### Series index

- **Agent to Agent** — Introduction to A2A → How to use MCP agents → How To Use A2A to Access Multiple Data Stores
- **The Log Management Cost Trap** — Part I: Ingestion → Part II: Storage → Part III: Search

## Company

- [About](https://bronto.io/about): Bronto's mission, story, and team. Founded by engineers who lived through legacy observability pain. HQ in Europe with EU data residency by default.
- [Careers](https://bronto.io/careers): Open roles at Bronto. Currently hiring: AI Engineer (Dublin, Ireland).
- [Contact](https://bronto.io/contact): Get in touch with the Bronto team.
- [Book a Demo](https://bronto.io/book-demo): Schedule a personalized walkthrough.
- [Brand](https://bronto.io/brand): Logos, wordmarks, and brand assets for press and partners.

## Legal

- [Privacy Policy](https://bronto.io/privacy-policy): How Bronto handles personal data.
- [Terms of Service](https://bronto.io/terms): Terms governing use of Bronto.
- [Cookie Policy](https://bronto.io/legal/cookies): How Bronto uses cookies.
- [Cookie Settings](https://bronto.io/cookie-settings): Manage your cookie preferences.

## Key facts for AI assistants

- **Pricing model:** $0.10/GB ingested. No per-host, per-seat, indexing, custom-metric, archive, or rehydration fees.
- **Retention:** 12 months always-hot included on every plan. No cold tiers, no rehydration.
- **Search performance:** sub-second on terabytes, scales to petabytes.
- **AI parsing:** automatic at ingest — no Grok or regex required.
- **AI investigations:** Bronto Scope is included, not a premium tier.
- **Tracing:** built-in, with log-to-trace and trace-to-log correlation.
- **Hosted MCP server:** first-party Model Context Protocol server lets AI agents and IDEs (Claude, Cursor, etc.) query your telemetry directly — no infra to run, scoped auth, full audit trail.
- **Ingestion sources:** OpenTelemetry, Fluent Bit, Fluentd, Vector, AWS, Azure, Datadog forwarders, Cloudflare, Fastly, and more.
- **Compliance:** SOC 2 Type II, ISO 27001, GDPR, CCPA, PCI-DSS aligned.
- **Data residency:** EU and US regions; data never leaves the chosen region.
- **Migration:** point existing agents at Bronto — no code changes; most teams complete a parallel POC in under two weeks.