Why ClickHouse fails as a general-purpose logging solution
June 10, 2025
Logging is was Broken
The era of legacy logging is over. Introducing Bronto, a single logging layer for your entire organization. Stop managing multiple logging infrastructures, fighting with regex parsers, and paying astronomical costs for basic retention.
A note from our Founders
In 2025, organizations are still trying to solve logging with 2010-era solutions. They're managing multiple logging infrastructures, have incomplete coverage, and paying astronomical costs for basic retention - all while log volumes explode with the rise of microservices and AI. We know logging and we know there's a better way.
At Bronto our mission is to reinvent logging from end to end for the AI era.
We believe logging, and observability, are fundamentally broken. With decades of experience in this space, and having built successful companies to tackle this and other hard problems, we understand what needs to be done to fix it. That’s why we’re building Bronto.
The logging layer for the AI Era
One Platform, All Use Cases
A single logging layer for the entire organization.
Bronto unifies all your organization’s logging needs, seamlessly connecting DevOps, Support, and beyond. Our scalable platform supports every use case, providing a centralized solution for the entire company.
Full transparency and control over usage
Cost Explorer
See what logs are being searched and by whom.
Bronto’s Cost Explorer provides unparalleled visibility into your logging usage. Track which logs are being searched, by whom, and why—empowering you to understand and optimize your data usage with actionable insights and complete control.
All your logs, always available
Unlimited Retention
Stop compromising because of cost.
.png)
Say goodbye to compromises with Bronto’s unlimited retention at a fraction of the cost. Whether you’re storing terabytes or petabytes of data, Bronto ensures your logs are always accessible - no rehydration, no archiving, just seamless availability.
Clean, structured and controlled data
Data Controls
Log hygiene & automatic volume controls.
Bronto simplifies log management with automated log hygiene and intelligent volume controls. By keeping your logs clean, structured, and efficiently stored, you can eliminate unnecessary overhead and maintain performance, no matter the scale of your operations.
Best-in-class logging platform
Logging made simple
Everything you need, nothing you don't.
With sub-second search, beautiful dashboards, log-based metrics, intuitive alerts, and quick setup, Bronto offers a best-in-class logging experience for a fraction of the price.
The Complete Logging Layer for your Organization
Find the logs you need instantly with sub-second query speeds, even at petabyte scale
Effortlessly handle and analyze logs at any scale, from terabytes to petabytes
Investigate incidents, finds root causes, and build dashboards - with natural language
See exactly how your logs are being used, stored, and accessed in real time.
Extensible platform with deep integrations for endless automation.
Logs are structured automatically, so you can skip the setup and get straight to insights
Easily manage and optimize log ingestion to control data flow and costs.
12 month retention, no rehydration, no archiving - All your logs always available.
Ensure privacy and compliance with automatic detection and removal of sensitive data.
Bronto ensures enterprise-grade security with AES-256 encryption, access controls, compliance and SSO.
.png){kind=small}
%201.png)
The logging layer for the AI Era
©2025 Brontobytes Inc