Collect logs and traces from any source in one platform with long-term retention and sub-second queries.
Estimate your monthly bill on each platform.
Toggle data volumes, and slide all the way left to exclude a signal.
AWS CloudWatch is priced at US East list prices, with metrics billed as custom metrics. Bronto plans are chosen by ingest alone: Starter up to 1 TB a month, Pro up to 5 TB, with unlimited users.
Customize in the full calculatorSave $14,522 a month
CloudWatch costs 15× more, with shorter log and trace retention.
High-level comparison across what matters most.
Data Retention
Bronto enables teams to retain a larger dataset so every root cause analysis has rich context. No archiving or rehydrating logs to find what matters.
Storage costs can add up fast in AWS depending on your logging retention policy configuration. This pricing model encourages teams to maintain short-term retention policies to minimize costs.
Cost of Ownership
Bronto charges only $0.10/GB of ingestion for always hot logs & traces. No extra fees for storage.
CloudWatch charges $0.50/GB at ingestion and then additional rates for storage and insight queries.
Parsing
Bronto is schema agnostic and accepts logs from all sources, parsing them automatically. No manual configuration required.
If you have logs that are custom or use an unsupported schema, you'll have to spend time manually configuring parsing with Grok/regex rules.
Tracing
Store all your logs and traces in one central platform to streamline investigations and lower MTTR with fast queries, log-to-trace and trace-to-log correlation.
Setting up tracing with CloudWatch requires instrumenting via X-Ray or ADOT as a separate configuration step.
Petabyte-scale log search with SQL, live tail and instant filtering.
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
| Feature | | |
|---|---|---|
| Hot log retention | Indefinite retention possible, billed per GBs stored per month + search usage | 12 months included |
| Search cost | $0.05/GB scanned | 20x – 100x tiered search |
| AI log analysis | Billed anomaly detection | Bronto Scope, included |
| Bill predictability | Multi-dimensional, prone to spikes | Clear ingestion & search tiers |
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
12 months of retention included out of the box. Keep your data as long as you need it.
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
