Sumo Logic works well for teams with frequent security and compliance workflows, but it wasn't built for the AI era. With Bronto, you can centralize your logs, traces, and metrics in one platform. Retain full-fidelity data for 12 months with sub-second search and predictable pricing.
Estimate your monthly bill on each platform.
Toggle data volumes, and slide all the way left to exclude a signal.
Sumo Logic is priced on its Flex plan at list rates, scanning logs as often as a typical team searches them; Flex storage isn't included. Bronto plans are chosen by ingest alone: Starter up to 1 TB a month, Pro up to 5 TB, with unlimited users.
Customize in the full calculatorSave $20,537 a month
$246K a year. Sumo Logic costs 21× as much.
High-level comparison across what matters most.
Query Speed
Bronto is designed to technically ensure fast search across TBs of data. Query more instead of waiting.
Waiting for a query during an investigation can be costly. Sumo users have cited reporting timeouts and slow performance for large datasets.
Log Parsing
Bronto's AI-native parsing means there's no manual configuration required (grok, regex, etc.) for any log type.
If you have logs that are custom or use an unsupported schema, you'll have to spend time manually configure parsing with Grok/regex rules.
Retention
Retain a larger dataset to ensure that your root cause analysis has rich context. No archiving or rehydrating logs, traces, or metrics to find what matters.
Storage costs can add up fast in Sumo Logic depending on your retention policy configuration. This pricing model encourages teams to maintain short-term retention policies to minimize costs.
Cost of Ownership
No surprise bills. Choose the Bronto plan that is right for you and see how accessible fully-managed logs, traces, & metrics can be for your applications.
Sumo Logic plans spreads billing across logs, metrics, traces, and storage at different rates, which makes it hard to forecast costs.
Petabyte-scale log search with SQL, live tail and instant filtering.
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
| Feature | | |
|---|---|---|
| Hot log retention | Depends on retention policy configuration | 12 months included |
| Search cost | Billed per query on searching older data | 20x - 100x tiered search |
| Time to first value | Agent rollout + module config | Minutes via OTel / Fluent Bit |
| Bill predictability | Multi-dimensional, prone to spikes | One monthly price |
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
12 months of retention included out of the box. Keep your data as long as you need it.
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
