Bronto vs. New Relic
Seat limits and high ingestion costs are forcing teams to consider New Relic alternatives. With Bronto, you can retain all of your logs & traces in one place with full fidelity and sub-second queries.
Why Teams are
Choosing Bronto
High-level comparison across what matters most.
Telemetry Coverage
Full Fidelity Logging & Tracing
No compromises. 100% tracing coverage and no sampling needed. Bring logs together in one centralized platform at an accessible price.
Sampling to Minimize Ingestion
New Relic's high ingestion costs encourage customers to sample their logs and adopt shortcuts that reduce event visibility.
Query Speed
Sub-second Search at Scale
Bronto is designed to technically ensure fast search across TBs of data. Query more instead of waiting.
Slower Search Speed with Large Datasets
Since New Relic stores all telemetry in a proprietary database, it's harder to extract data and queries on high volumes often time out.
Data Retention
Always Hot, 1 Year Retention
Bronto enables teams to retain a larger dataset so every root cause analysis has rich context. No archiving or rehydrating logs to find what matters.
Short-Term Retention (30 Days)
New Relic defaults to 30 days of log retention and only 7 days for traces. Teams accept losing visibility as retaining logs becomes too expensive.
Cost of Ownership
Affordable Pricing & Unlimited Seats
Bronto charges only $0.10 per GB of ingestion for always hot logs & traces, with no extra fees for storage or search.
Higher Ingestion Costs & Limited Seats
New Relic charges at least $0.40/GB at ingestion and then additional lower rates for storage and insight queries.
One platform for all of your data
Logs
Filter with smart SQL autocomplete and keyboard-driven shortcuts. Results return in seconds — even across terabytes. Drill into any attribute, view raw logs, or jump straight into traces from the log table.
Loved by teams
around the world
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
Bronto delivers best-in-class tooling for software teams that want to troubleshoot fast and spend smarter.
Feature comparison
| Feature | Bronto | New Relic |
|---|---|---|
| Hot log retention | 12 months included | 30 days default, archive extra |
| Search cost | 20x to 100x tiered search | Query costs vary by retention tier |
| Time to first value | Minutes via OTel / Fluent Bit | Agent rollout + module config |
| Bill predictability | One ingestion volume | Multi-dimensional, prone to spikes |
Full fidelity, always hot, fully managed data
Always Hot Data
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
Long-Term Retention
12 months of retention included out of the box. Keep your data as long as you need it.
Full Fidelity, Full Coverage
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
Transparent Usage & Controls
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Fast at Large Scales
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
Always Parsed & Searchable
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
