Loki is an easy solution to get started with Grafana workflows, but it has serious limits at scale. With Bronto, you can collect full telemetry data and run sub-second queries in one central platform.
Estimate your monthly bill on each platform.
Toggle data volumes, and slide all the way left to exclude a signal.
Grafana Cloud is priced on its Pro plan: Loki for logs, Tempo for traces and Mimir for metrics, with 10 active users above 5 TB a month. Bronto plans are chosen by ingest alone: Starter up to 1 TB a month, Pro up to 5 TB, with unlimited users.
Customize in the full calculatorSave $1,615 a month
Grafana Cloud costs 2.6× more, with shorter log & trace retention.
High-level comparison across what matters most.
Telemetry Coverage
Bronto indexes all fields and auto-scales with your log volume with no cardinality ceiling.
Loki has limited support for high cardinality. It only indexes 15 labels per series and does not index log line content.
Cost of Ownership
Bronto charges only $0.10 per GB of ingestion for always hot logs, traces, and metrics.
Grafana Loki charges $0.50/GB ingested at 30-day retention, with additional retention costs per 30-day increment.
Query Speed
When an error pops up, query speed impacts your MTTR. Bronto was designed to enable lightning fast search across high volumes of data.
Loki searches run by filtering to a stream first, then iterating, so query latency is impacted by stream count and cardinality, not just data volume.
Data Retention
Retain a larger dataset to ensure that your root cause analysis has rich context. No archiving or rehydrating logs to find what matters.
30-day minimum on Grafana Cloud Logs; extensions sold in 30-day increments. Self-hosted: whatever your object store and operators can sustain.
Petabyte-scale log search with SQL, live tail and instant filtering.
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
| Feature | | |
|---|---|---|
| Hosting | Self-managed or Grafana Cloud | Fully managed |
| Hot log retention | 30 days default, archive extra | 12 months included |
| Search cost | 100x ingest included, overages billed | 20x - 100x tiered search |
| AI log analysis | Grafana Assistant, usage-based billing | BrontoScope, included free |
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
12 months of retention included out of the box. Keep your data as long as you need it.
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
