Bronto vs. Logz.io
If you need a logging solution, Logz.io offers limited retention at a high ingestion price per GB. Bronto solves both logging and tracing with more reliable performance at scale and at a lower price.
Why Teams are
Choosing Bronto
High-level comparison across what matters most.
Query Speed
Sub-Second Queries at Petabyte Scale
When an error pops up, query speed impacts your MTTR. Bronto was designed to enable lightning fast search across high volumes of logs.
Degraded Search Speed with Large Datasets
Logz.io users routinely report timeouts and slow dashboard loads when querying large or long time-range datasets.
Data Retention
Always Hot, 1 Year Retention
Retain a larger dataset to ensure that your root cause analysis has rich context. No archiving or rehydrating logs to find what matters.
Short-Term, Tiered Retention
Logz.io retains logs for only 7 days before charging extra for retention, and retains traces for 10 days with no extension option. These limits can turn investigations into deadends.
Log Parsing
Automatic Parsing for Any Log
Bronto's AI-native parsing means there's no manual configuration required (grok, regex, etc.) for any log type.
Limited Parsing Automation
If you have logs that are custom or use an unsupported schema, you'll have to spend time manually configure parsing with Grok/regex rules.
Cost of Ownership
Transparent & Predictable Pricing
Bronto charges only $0.10 per GB of ingestion for always hot logs & traces.
Expensive Ingestion Prices
Logz.io charges $0.92 per GB of logs for only 7 days of hot retention. Metrics and spans are priced separately.
Loved by teams
around the world
“Bronto fundamentally changed how we think about logging. We went from treating logs as a necessary evil — expensive, unreliable, and limited — to making them a key asset. The combination of unlimited retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them. But the real transformation is cultural: every team now has access to the data they need, when they need it.”
Paul Griffin
Head of Platform Engineering
“Bronto's long-term always-hot days mean we can access data with sub-second search, whether it's from last week or last year. This is huge for our security and AI strategy as we continue to revolutionize how we work at Nitro. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention. Bronto has become a key part of our toolkit when we think of log data and how it will play an important role for engineering, security and product teams going forward.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. I find myself using Bronto much more than the previous tool simply because it's faster and more responsive. I can quickly ask questions and get immediate answers, which makes it easier to explore insights that were previously hard to uncover. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before. This extended retention opens the door for much deeper analytics.”
Brian Elliott
Senior Engineering Manager, SaaS Services
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations. Bronto has come a long way with everything from usage to UI. Our users are getting what they're looking for.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging, as well as providing cost-effective 12 month retention for billing-related events. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer for our team.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“Bronto fundamentally changed how we think about logging. We went from treating logs as a necessary evil — expensive, unreliable, and limited — to making them a key asset. The combination of unlimited retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them. But the real transformation is cultural: every team now has access to the data they need, when they need it.”
Paul Griffin
Head of Platform Engineering
“Bronto's long-term always-hot days mean we can access data with sub-second search, whether it's from last week or last year. This is huge for our security and AI strategy as we continue to revolutionize how we work at Nitro. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention. Bronto has become a key part of our toolkit when we think of log data and how it will play an important role for engineering, security and product teams going forward.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. I find myself using Bronto much more than the previous tool simply because it's faster and more responsive. I can quickly ask questions and get immediate answers, which makes it easier to explore insights that were previously hard to uncover. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before. This extended retention opens the door for much deeper analytics.”
Brian Elliott
Senior Engineering Manager, SaaS Services
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations. Bronto has come a long way with everything from usage to UI. Our users are getting what they're looking for.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging, as well as providing cost-effective 12 month retention for billing-related events. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer for our team.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“Bronto fundamentally changed how we think about logging. We went from treating logs as a necessary evil — expensive, unreliable, and limited — to making them a key asset. The combination of unlimited retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them. But the real transformation is cultural: every team now has access to the data they need, when they need it.”
Paul Griffin
Head of Platform Engineering
“Bronto's long-term always-hot days mean we can access data with sub-second search, whether it's from last week or last year. This is huge for our security and AI strategy as we continue to revolutionize how we work at Nitro. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention. Bronto has become a key part of our toolkit when we think of log data and how it will play an important role for engineering, security and product teams going forward.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. I find myself using Bronto much more than the previous tool simply because it's faster and more responsive. I can quickly ask questions and get immediate answers, which makes it easier to explore insights that were previously hard to uncover. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before. This extended retention opens the door for much deeper analytics.”
Brian Elliott
Senior Engineering Manager, SaaS Services
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations. Bronto has come a long way with everything from usage to UI. Our users are getting what they're looking for.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging, as well as providing cost-effective 12 month retention for billing-related events. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer for our team.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
Bring your logs, traces, and metrics into one platform where they are always searchable in seconds.
Feature comparison
| Feature | Bronto | Logz.io |
|---|---|---|
| Pricing model | Ingestion & Search Tiers | per-GB ingest + per-GB indexed + custom metrics + retention options |
| Hot log retention | 12 months included | 7 days default, archive extra, + retention management |
| Search cost | 20x - 100x tiered search | Included in ingestion price |
| AI log analysis | Bronto Scope, included | OrionIQ, included |
Full fidelity, always hot, fully managed data
Always Hot Data
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
Long-Term Retention
12 months of retention included out of the box. Keep your data as long as you need it.
Full Fidelity, Full Coverage
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
Transparent Usage & Controls
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Fast at Large Scales
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
Always Parsed & Searchable
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
