See how Bronto compares
Pick the tool you use today to see a side-by-side breakdown of pricing, retention, search speed, and AI-native workflows.
Fixing cost limits that force teams into workarounds
With Bronto, there's one pricing model across every signal. It's $0.10 per GB ingested, $1.00 per TB searched, and 12 month always hot retention by default. Here's how that stacks up against other tools.
More cost efficient than Datadog across logs, traces and metrics
Modeled on a 50-host workload with 1 TB of logs, 500 GB of traces and 50,000 metric series a month, at list price.
Bronto vs. Datadog| Compared | Bronto | Datadog |
|---|---|---|
| Monthly total cost | ~$475 | ~$7,900 |
| Search 100% of traces | $0.20 / GB | $1.80 / GB + $31/host |
| Custom metrics | Per GB, any cardinality | $0.05 per series |
| Pricing units to forecast | 1 | 5+ |
US list prices, annual billing, captured September 2026. Example workload: 50 hosts, 1 TB logs, 500 GB traces and 50,000 metric series a month at 15-second intervals; 1 KB events and spans; 100 GB scanned per GB ingested. Same per-GB rate for every signal on Bronto.
Bronto vs. Datadog
Datadog is the full-stack observability incumbent, but its log line item is the fastest-growing — and most replaceable — part of the stack.
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Bronto vs. Splunk
Splunk pioneered enterprise log analytics, but ingest-based licensing, hot/warm/cold tiering, and proprietary indexing make it slow and expensive at scale.
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Bronto vs. Elastic (ELK)
Self-managed ELK demands constant SRE attention — shard management, ILM, upgrades, Logstash pipelines, Kibana dashboards.
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Bronto vs. New Relic
New Relic bundles APM, logs, and infrastructure under CCU + per-seat pricing that gets expensive fast.
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Bronto vs. Grafana Loki
Loki's label-based architecture is cheap to start with but caps out under high cardinality and heavy query load.
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Bronto vs. Sumo Logic
Sumo Logic works well for teams with frequent security and compliance workflows, but it wasn't built for the AI era.
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Bronto vs. AWS CloudWatch
If you're running on AWS, CloudWatch handles logging by default but it can become costly at scale.
See comparisonBronto vs. Cribl
Cribl is an observability pipeline that sits between your sources and your log platform, often used to reduce volume before it hits expensive tools like Splunk or Datadog.
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Bronto vs. Logz.io
Logz.io is managed ELK with a familiar OpenSearch interface — but capped retention and per-GB ingestion fees add up fast.
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