See how Bronto compares
Pick the tool you use today to see a side-by-side breakdown of pricing, retention, search speed, and AI-native workflows.
Search more hot data while spending less
With Bronto, there's one pricing model across every signal. It's $0.10 per GB ingested, $1.00 per TB searched, and 12 month always hot retention by default. Here's how that stacks up against other tools.
Bronto vs. Datadog
Toggle data volumes, and slide all the way left to exclude a signal.
Datadog is priced for 50 hosts (50 for every 50 GB/day of traces or 100K series). Datadog list prices on annual billing. Bronto plans are chosen by ingest alone: Starter up to 1 TB a month, Pro up to 5 TB, with unlimited users.
Customize in the full calculatorSave $13,990 a month
Datadog costs 15× as much, with shorter log and trace retention.
- Logs
- 12 months
- Traces
- 12 months
- Metrics
- 12 months
- Logs
- 30 days
- Traces
- 15 days
- Metrics
- 15 months
Bronto vs. Datadog
Datadog is the full-stack observability incumbent, but its log line item is the fastest-growing — and most replaceable — part of the stack.
See comparison
Bronto vs. Splunk
Splunk pioneered enterprise log analytics, but ingest-based licensing, hot/warm/cold tiering, and proprietary indexing make it slow and expensive at scale.
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Bronto vs. Elastic (ELK)
Self-managed ELK demands constant SRE attention — shard management, ILM, upgrades, Logstash pipelines, Kibana dashboards.
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Bronto vs. New Relic
New Relic bundles APM, logs, and infrastructure under CCU + per-seat pricing that gets expensive fast.
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Bronto vs. Grafana Loki
Loki's label-based architecture is cheap to start with but caps out under high cardinality and heavy query load.
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Bronto vs. Sumo Logic
Sumo Logic works well for teams with frequent security and compliance workflows, but it wasn't built for the AI era.
See comparison
Bronto vs. AWS CloudWatch
If you're running on AWS, CloudWatch handles logging by default but it can become costly at scale.
See comparison
Bronto vs. Coralogix
Coralogix is an observability platform that cuts costs by routing data into Frequent Search, Monitoring and Compliance tiers, with lower tiers archived to your own object storage.
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Bronto vs. Cribl
Cribl is an observability pipeline that sits between your sources and your log platform, often used to reduce volume before it hits expensive tools like Splunk or Datadog.
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Bronto vs. Dash0
Dash0 is a newer OpenTelemetry-native platform for logs, traces and metrics, billed by the number of log records, spans and metric data points you send.
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Bronto vs. Logz.io
Logz.io is managed ELK with a familiar OpenSearch interface — but capped retention and per-GB ingestion fees add up fast.
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Bronto vs. OpenObserve
OpenObserve is an open-source platform for logs, metrics and traces that stores data in Parquet on object storage, available self-hosted or as a cloud service.
See comparisonReady to try Bronto out?
- 12 month retention
- Always hot data
- Sub-second search
- $0.01 per GB
- Unified observability
- OTel native
- No sampling
- AI investigations
- Unlimited users
- Zero schemas
- Auto-parsing
- Auto-indexing
- Fully managed
- No self-hosting
- SQL across every signal
- MCP & CLI
- Built for AI agents
