Bronto vs. Dash0
Dash0 is an OpenTelemetry-native observability platform priced per signal. With Bronto, you get the same OTel-native ingest with 12 months of always-hot retention, sub-second search across TBs, and one predictable price.
Why Teams are
Choosing Bronto
High-level comparison across what matters most.
Retention
12 Month Always Hot Retention
Retain a larger dataset to ensure that your root cause analysis has rich context. No archiving or rehydrating logs, traces, or metrics to find what matters.
30 Days of Logs and Traces
Dash0's list pricing keeps logs and spans for 30 days. Postmortems, seasonal trends, and slow-burning issues often need history from months ago.
Data Fidelity
Keep Every Log
Bronto stores every log, trace, and metric in full, with no sampling. You never have to guess which data you'll need during an incident.
Built Around Filtering
Dash0's pricing rewards shaping data to keep only what matters, and filtered signals still pay the ingestion rate. Every filter rule is a bet that you won't need that data later.
Pricing Unit
Priced by the GB
Bronto charges for the data you send, not the number of lines it's split into. Chatty services and high-volume debug logs don't change your rate.
Priced by the Record
Dash0 bills per million log records and spans, whatever their size. Services that emit many short lines drive the bill up fast.
Cost of Ownership
Transparent & Predictable Pricing
No surprise bills. Choose the Bronto plan that is right for you and see how accessible fully-managed logs, traces, & metrics can be for your applications.
Ingest, Storage, and AI Credits
Dash0 bills ingestion and storage separately per record, plus credits for each Agent0 investigation and a per-seat fee for AI SDLC Insights.
One platform for all of your data
Logs
Filter with smart SQL autocomplete and keyboard-driven shortcuts. Results return in seconds — even across terabytes. Drill into any attribute, view raw logs, or jump straight into traces from the log table.
Loved by teams
around the world
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
“The combination of long-term retention, lightning-fast search, and AI-powered insights means we catch issues much earlier, often before customers notice them.”
Paul Griffin
Head of Platform Engineering
“We can access data with sub-second search, whether it's from last week or last year. For AI-powered analysis of our logs, data availability is key — it's just not possible with only a few days of retention.”
John Fitzpatrick
CTO
“Tasks that used to take 15 minutes are now almost instant. With a year's worth of data retention instead of just 90 days, I can now identify annual trends and patterns I couldn't see before.”
Brian Elliott
Senior Engineering Manager
“It's a night and day difference to our previous logging provider. Bronto typically returns results in seconds, while our old vendor took over 30 minutes and frequently failed to render visualizations.”
Jaymin Patel
Team Lead
“Bronto helped us cut costs and centralize our multi-cloud application logging. Troubleshooting is now significantly faster, and having all our logs correlate properly in one place has been a game-changer.”
Joaquín Sargiotto
DevOps Team Lead
“The TCO reduction is significant — we're saving hundreds of thousands annually. But the real value is in new and significantly enhanced capabilities. A significant reduction in time to root cause, investigating issues from months ago, having logs actually available during incidents — these aren't just improvements, they're game-changers. Our SysOps team now get to work on platform innovation instead of keeping Graylog alive.”
Aodh O'Mahony
Engineering Manager
Run a parallel POC with your own OTel data and see what a year of always-hot telemetry costs with Bronto.
Feature comparison
| Feature | Dash0 | Bronto |
|---|---|---|
| Hot log retention | 30 days at list price | 12 months included |
| Pricing unit | Per million records, with ingestion and storage billed separately | Per GB ingested |
| Data fidelity | Pricing built around filtering before storage | Every log stored in full, no sampling |
| Bill predictability | Ingestion, storage, and AI credit meters | One monthly price |
Full fidelity, always hot, fully managed data
Always Hot Data
Every byte of telemetry is instantly queryable — no rehydration, no cold tiers, no waiting.
Long-Term Retention
12 months of retention included out of the box. Keep your data as long as you need it.
Full Fidelity, Full Coverage
No sampling, no aggregation, no data loss. Every log, trace, and metric stored exactly as received.
Transparent Usage & Controls
See exactly what you're ingesting and what it costs. Set quotas, alerts, and exclusion filters in seconds.
Fast at Large Scales
Sub-second queries across petabytes of data. Purpose-built indexing that scales with your growth.
Always Parsed & Searchable
At ingestion, Bronto parses your logs using known formats or AI — so every field is structured and instantly searchable.
Ready to try Bronto out?
- 12 month retention
- Always hot data
- Sub-second search
- $0.01 per GB
- Unified observability
- OTel native
- No sampling
- AI investigations
- Unlimited users
- Zero schemas
- Auto-parsing
- Auto-indexing
- Fully managed
- No self-hosting
- SQL across every signal
- MCP & CLI
- Built for AI agents
